Belgium, uniquely phenomenal


It's likely that you will come across a poster in Belgium’s towns, stations or airports with one of these uniquely phenomenal messages:

Don’t be surprised if these sentences are familiar to you. It is a campaign of the federal government that wants to restore Belgium's image and present our country in a positive light, with humor and modesty.

Alongside the posters, there is the website,, where you will find 99 good reasons to visit Belgium, to invest in it or simply to be proud of it. All of this information is also posted on social media.

Do you want to help share our unique phenomenality?